diff --git a/containers/builder/Makefile b/containers/builder/Makefile
index e66f3dffb0ee5060610f84bc99a3c51d35f215c8..53a827dbc53508a83b8d236d1cfb7000502bcc74 100644
--- a/containers/builder/Makefile
+++ b/containers/builder/Makefile
@@ -81,7 +81,12 @@ release: build-nc publish ## Make a release by building and publishing the `{ver
 	@echo "Cleaning up"
 	docker rmi $(APP_NAME):latest
 
+develop: build-nc publish-dev ## Develop build, do not publish latest
+	@echo "Cleaning up"
+	docker rmi $(APP_NAME):unstable
+
 release-cached: build publish ## Make a release by building and publishing the `{version}` ans `latest` tagged containers to ECR
+develop-cached: build login publish-dev ## develop release
 
 publish: login publish-latest publish-version #publish-version ## Publish the `{version}` ans `latest` tagged containers to ECR
 	@echo "Publishing done"
@@ -93,6 +98,11 @@ publish-latest: ## Publish the `latest` taged container to ECR
 	docker push $(REG_NAME)/$(GL_REG_GROUP)/$(APP_NAME):latest
 	#docker rmi  $(REG_NAME)/$(GL_REG_GROUP)/$(APP_NAME):latest
 
+publish-dev: ## Publish the `unstable` taged container to ECR
+	@echo 'publish unstable to $(REG_NAME)/$(GL_REG_GROUP)/$(APP_NAME)'
+	docker tag $(APP_NAME):latest $(REG_NAME)/$(GL_REG_GROUP)/$(APP_NAME):unstable
+	docker push $(REG_NAME)/$(GL_REG_GROUP)/$(APP_NAME):unstable
+
 publish-version: tag-version ## Publish the `{version}` taged container to ECR
 	@echo 'publish latest to $(REG_NAME)/$(GL_REG_GROUP)/$(APP_NAME):$(VERSION)'
 	docker tag $(APP_NAME):latest $(REG_NAME)/$(GL_REG_GROUP)/$(APP_NAME):$(VERSION)